These days, there are numerous marketing strategies that can work for almost any business. From social media advertisements to promotional videos, it can be quite confusing to choose which ones you can use to promote your auto repair shop.
Opinions from experts may differ, but the general rule is to check not only which ones are most accessible, but also those that are most effective and won’t break the bank.
So, are you ready to help your auto repair shop stand out in the market? Here are the top 6 cost-efficient strategies to promote your brand’s services:
6. Email-marketing to Nurture Leads
For auto repair shops, building strong relationships with your clientele is one of the most essential business strategies. Since customers are attached to their cars for a long time, you can expect to grow your business years ahead even with just a few loyal customers.
But achieving this is not always easy. You must first establish some form of connection, which is thankfully achieved through nurturing leads via emails.
Through this marketing strategy, you can target your audience in a more personalized manner and get to understand their specific needs. Not only will this earn you a reputation for being customer-friendly, but you can also use this as a means to promote your brand and your services in the long run.
5. Paid Ads
Now, you may be wondering why paid advertisements are included in a list of cost-efficient ways to market your business.
But the truth is that paid ads needn’t be expensive. In fact, utilizing them can also prove to be beneficial for your wallet!
This is because paid ads help your business reach audiences who might not already be familiar with your brand. Although word-of-mouth marketing can work just fine, gaining new customers on a regular basis can help your business meet its long-term goals.
4. User-friendly Website
According to Safari Digital, about 46% of Google Searches amount to people looking up a business’ location. Because of this, it’s important that your auto repair shop has an accessible and easy-to-navigate website where potential customers can learn more about your services.
At the same time, your website can also function as a feedback tool where your customers can leave reviews or comments which you can use to better your services.
Not only that, but official websites also serve as a promotional tool where you can post seasonal bundle deals and special offers to attract more customers.
What’s more is that you don’t even need to hire a professional to create your promotional website material, simply try out some car poster templates online and you’re ready to go!
3. Before-after Photos
Skeptical audiences always like to ask why they should trust your business. Well, why not take things a step further and actually show them what you’re capable of?
Before-after photos may seem like a cliche marketing tool, but it’s actually a proven and effective means for promotion. In fact, statistics show that Facebook posts containing images is one of the top-performing content in terms of audience engagement.
This means that people will be more inclined to click on your post if it involves an image and not just plain old text.
So, use this to your advantage and advertise your services through your successful auto repairs!
2. Positive Customer Feedback
According to research, 85% of consumers say that they trust online reviews as much as personal recommendations.
This may be because reviews have a more human element to them, rather than just reading about a business talk about the advantages of acquiring their services.
More than that, reviews on Google and Yelp can also be mixed. Some might sing praises of a certain business, while others might complain of its bad services.
This is why it’s essential to build up your positive reviews to not only maintain a good reputation, but to also attract the attention of potential customers.
If you want to put in the extra effort, you can even create digital call-to-action publication materials on websites like PosterMyWall where you can entice your customers to leave you a positive review online!
1. Loyalty Programs
According to an article by Harvard Business Review, no business can make money on customers who are chronic switchers.
This means that, in order to ensure the success of your business in the long run, it is in your best interest to maintain satisfied customers who will not want to pay for your competitor’s services
To achieve this, you can try offering loyalty programs that can entice your current customer base to spend more on what your business offers.
Loyalty programs vary depending on what rewards you offer such as discounts or bundle deals, so you must also factor in which options would be most attractive to your current customer base.
All Set to Rev it Up?
Although you might not already be familiar with them, there are tons of marketing strategies you can take advantage of where you can promote your business without spending a fortune. Some of these may be cost-efficient paid ads, while others are more D.I.Y style like crafting your own digital posters to stand out in the market.
Regardless, it’s up to you to choose which promotional tools can work best to market your auto repair shop. Good luck!
